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Roxanne First is a London-based fine jewellery studio. Ethically sourced and crafted in solid gold, Roxanne First’s pieces are designed for everyday wear and timeless cool. Roxanne's passion for jewellery was passed on from her Italian family’s penchant for collecting and layering unique pieces. Roxanne uses a mixture of diamonds, sapphires and semi-precious stones.


Our founder, Roxanne First, was born in South Africa. Her obsession with jewellery was passed on from her Italian family’s penchant for collecting and layering unique pieces. Her first jewellery memories: diving into her grandmother’s collection, sparkly-eyed, watching her Mom layer up diamond bracelets and obsessing over her God Mother's engagement ring. Whether relaxing or dressed up for dinner, Rocky loved the way the women around her wore jewellery with an effortless kind of cool.

After working in the world of luxury retail and hospitality for a decade, Rocky left her 9 to 5 job to return to her first love: jewellery. In early 2018, she officially launched Roxanne First.

For Rocky, the perfect piece of jewellery is the one you never have (or want) to take off. That’s why Roxanne First specialises in stackable and layerable designs made from solid gold (baby) - with each carefully selected piece helping you build your own collection.

If you want to buy something special for an important person in your life, you’ll find expert craftsmanship and attention to detail as well as style at Roxanne First; whether it’s our classic and perfectly designed huggies, or our cool and playful rainbow collection, you can be sure it is beautifully crafted and the best part; competitively priced.



We are proud that Roxanne First is a female-founded, female-led business with a strong workforce of talented women (with notable exception of Boicey the English Bulldog).

Jewellery is a reflection of the woman who wears it. We’re in love with the curious, strong, diverse and elegant women who inspire us to create pieces that reflect who they are.

It’s all about the #GirlsInRox.


We're proud members of the Responsible Jewellery Council. At Roxanne First we only use conflict-free, ethical diamonds chosen from handpicked suppliers we visit personally. It helps us sleep better at night, and we know it makes the choice to buy diamonds a worry-free experience for you.


All our pieces are solid gold (absolutely nothing is plated or vermeil) to make sure your jewellery really does last forever.

We're just as uncompromising about the quality of our diamonds. Every stone we use is full cut, a process that ensures a higher number of facets which catch the light (and more facets = more sparkle.)