Roxanne First is a London-based fine jewellery studio. Designed for individuality and timeless chic, Roxanne First’s pieces are ethically sourced and competitively priced.

Meet Roxanne a.k.a Rocky

Our founder, Roxanne First, was born in South Africa. Her obsession with jewellery was passed on from her Italian family’s penchant for collecting and layering unique pieces. Her first jewellery memories: diving into her grandmother’s collection, sparkly-eyed. She loved the way her mom and her family carried their jewellery with an intuitive style and spontaneous flair, whether they were at home, at work or on holiday.

After working in the world of luxury retail and hospitality for a decade, Rocky left her 9 to 5 job to return to her first love: jewellery. In early 2018, she officially launched Roxanne First.

Roxanne First is the go-to site for the independent woman building her own legacy, piece by piece, occasion by occasion. If you want to buy a trinket for the special person in your life, you’ll find heartfelt care and guidance as well as a range of exciting pieces at Roxanne First. In addition to her ready-to-wear collection, Rocky also creates exclusive pieces for engagements and bespoke commissions.  Read more here.

For Rocky, the perfect piece of jewellery is the one you never have to take off. And building a personal collection is the work of a lifetime.

Read more about Rocky.


Roxanne First Values

Ethical diamonds.  

At Roxanne First jewellery, we believe we can make a difference in the world. We only use conflict-free, ethical diamonds chosen from handpicked suppliers whom we visit personally, ensuring every piece is made from responsibly sourced materials. It helps us sleep better at night, and we know it will make the choice to buy diamonds worry-free and more rewarding for you.

Quality & trust.

Our style comes with a lot of substance. Meaning our jewellery is solid gold.  Roxanne First jewellery is not gold-plated or vermeil – every piece is carefully crafted to last forever.  Getting yourself a Roxanne First diamond feels like bringing home a new best friend. If you order online, we organise safe shipment so you’re not on the edge of your seat until you receive your gem of a package.

Fair & transparent pricing.

We’re totally transparent in the way we do what we do. Roxanne First embraces the innovative world of direct-to-consumer, eschewing traditional marketing for more personal connections made through a community of loyal customers and social. And by cutting out the middleman, we cut out another significant portion of the associated costs of buying diamond jewellery, making them more accessible. 


One of a kind, bespoke jewellery

With Roxanne First, you can co-create unique bespoke jewellery from our Hatton Garden Studio in London.

Future classic diamonds for the woman building her own legacy? Or a once in a life time piece for a bride-to-be?

Whether it's for you or a gift, you can be confident that you will be understood and involved in every stage of the process. 

To find out more click here.  Or to commission a piece, drop us a line here.